In the heart of Tokyo's subculture, we teamed up with Hares Brand to capture the essence of their latest streetwear capsule, "Egotrip." The raw and industrial backdrop of Daikoku's famous parking area provided the perfect canvas for this edgy collection.

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Designed with a marketing campaign in mind, these visuals are set to be shared across social media platforms, the brand's website, and beyond, inviting fashion enthusiasts into the unique world of "Egotrip

Terah and Nicolas, our charismatic models, infused their unique styles into the urban narrative, elevating the bold designs of "Egotrip." As the neon lights of Daikoku set the scene aglow, we played with colors and white balance to create a vibrant, neon vibe. This added an extra layer to the visuals, catching true moments amid the flair of car lights.

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The correlation between "Egotrip" and the car tuning culture at Daikoku is unmistakable. The bold, confident designs of the capsule mirror the spirit of car enthusiasts who embark on their own ego trips through personalized tuning. It's a seamless blend of fashion and automotive aesthetics, where both industries thrive on pushing boundaries and embracing the essence of self-expression. As the neon-lit streets of Daikoku become the stage for "Egotrip," the capsule and car tuning fit together like a symphony of individuality and style.

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This collaboration not only showcases the striking details of the "Egotrip" capsule but also celebrates the fusion of individuality and fashion in the heart of Tokyo's urban culture. Join the journey where streetwear meets the streets of Tokyo, as Hares Brand's "Egotrip" takes center stage.